5 Easy Facts About Comme Des Garcons Described

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Probably the most influential fashion residences in the world. Its world results was not constructed as a result of classic internet marketing or mainstream traits, but via a Daring philosophy: problem the norm, break conventions, and let originality speak louder than recognition. This unconventional method became the muse for CDG’s all over the world enlargement.

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CDG attained Worldwide notice by presenting apparel that turned down standard Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and consumers early during the 1980s.

This world wide visibility strengthened the CDG Hoodie name and attracted loyal prospects from each and every corner of the earth.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with visuals taken at Auschwitz concentration camp, as well as the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The model's title was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Winter season collection handled the strategy in the persona,[15] the alternative ways to present a person's self to the earth. Fusing tailor-made menswear with feminine elements for instance corsets and flower printed dress fabrics, Persona was A further assortment that put together the feminine Along with the masculine.

CDG constructed a robust distribution program by positioning its merchandise in top luxury retailers like Dover Road Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer access to elite shoppers globally whilst preserving its creative integrity.

In 2017, the company introduced a completely new fragrance, Concrete, and marked its launch while in the US with a supper Comme Des Garcons curated because of the artist and chef, Laila Gohar.

Every keep was designed as an artistic Room, maximizing CDG Hoodie's reputation for innovation and giving purchasers an immersive retail experience.

Together with the increase of shopping online, CDG expanded its reach by providing collections by way of Formal and partnered e-commerce platforms. Social media marketing and manner communities helped spread the brand’s identity, producing items similar to the Participate in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on this planet, serving to CDG access world wide mainstream visibility though being genuine to its edgy creative imagination.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical displays, typically far more like art installations than style exhibits earned worldwide media protection, reinforcing the model's status for groundbreaking creativeness.

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The business also produces a line of agendered fragrances, a lot of which might be unconventional on this planet of perfume and aligned Using the models of its garments.[six]